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There's an old saying that goes, “Bet on the jockey, not just the horse.” 

It’s shorthand for a truth that investors and business enthusiasts know well: leadership matters.

Research shows that founder‑led companies consistently deliver superior performance, thanks to their long term orientation, agility and mission fidelity. Across the ASX, founder‑led businesses have delivered 12.5 percentage points per annum above the All Ordinaries Index over the past seven years, and Milford’s founder‑led portfolio saw annual returns of 30.5 percent versus the ASX Small Ordinaries’ 9.6 percent.

What sets Decidr apart is that we’re still run by the people who built it. We understand the details, make decisions quickly and never lose sight of the mission we started with. It’s this founder-led focus that gives us an edge. It’s also the topic of our latest article on why founder-led companies are so valuable.

Read the full thought leadership piece by Chairman David Brudenell at Decidr's blog. 

Why founder-led companies are so valuable (and why Decidr is one to watch)